U should check basic things such as:
Layout- Does your site look credible to your end users?
Site Navigation and Architecture -How the information is organized on your site including site categories, sub categories, titles, subtitles and labeling in relation to your end users
Information retrieval- Are your end users able to find information that they want with ease?
Site Loading speeds - Evaluation of page download time to find out it your users are waiting too long for pages to appear
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